With Christmas right around the corner, businesses of all sizes are gearing up their holiday marketing campaigns.
If you want your print advertising to really pop this year, take a look at our five festive tips for small businesses:
#1 – Seasonal Branding
Holiday themed branding doesn’t mean you have to redesign your logo or other marketing material from scratch, and it certainly doesn’t require too great of an expense. Giving your brand and associated print materials a seasonally appropriate theme can make your business feel more welcoming.
Even if it’s something as simple as adding a Santa hat to the logo on your stationary or printing Christmas flyers with coupons, you don’t have to be elaborate to show that your company is paying attention.
#2 – Start Using Color Printing
Did you know that colors increase the likelihood of a conversion or sale?
We dug into the psychology of color in a previous blog post—if you haven’t had a chance to read it over, the holiday advertising season is a great time to add this powerful knowledge to your marketing repertoire.
In a nutshell, color print advertisements almost always outperform standard black and white advertisements. The holidays are known for their colors across nearly all cultures and demographics. Put seasonally-themed colors to work for your next holiday print campaign.
#3 – Don’t Overdo It
“Going overboard” is a problem many businesses have faced with print advertisements. Remember that the goal—as with any successful advertising campaign—is to have a positive return on your investment.
For example, if you’re sending out company calendars to your target audience, you don’t want to make them too big and bulky. Something nice that can fit on a desk or hang nicely on an office wall is more likely to be used.
Do your best to project just how many copies you need of your holiday print advertisements too, because they’re time sensitive. When January rolls around, you’ll have little use for them.
#4 – Reward Loyalty
The holidays are a wonderful time to reward your “VIP” customers—the ones that have been with you for a long time and have more than likely helped to grow your business through word of mouth or recommendations to their friends and family.
Sending out a customized Christmas card with a gift or valuable discount to your most loyal customers will only help to further strengthen your relationship with them.
#5 – What’s in it For Your Customers?
Don’t forget to answer what might be the most important question in all forms of advertising: “what’s in it for me?”
If you send out a standard company Christmas card, that’s great. It’s better than nothing. But why not make it worth your customer’s time and give them something of value? Coupons, discounts, or freebies can keep your Christmas print marketing campaign from landing in the paper shredder with the rest of their unwanted mail.
Are You Ready for Better Printing in the New Year?
If you’re ready to start printing higher quality materials with more efficiency, the team at Professional Document Solutions is here to help. Our business solutions are designed to connect you with the technology that’s right for your specific usage scenario—and yes, our staff is genuinely interested in getting to know your business needs and how we can help you meet them.
Wouldn’t it be nice to enter 2018 with modern office equipment that saves you money, hassles, and that will continue to serve you for years to come? If you’re ready to learn more, please feel free to contact us today at any of our three convenient locations. You may also request a completely free, no-obligation quote by clicking here.
Merry Christmas and happy holidays!