When you’re working on a print direct mail campaign, it’s natural to put the most thought into the contents of your mail. In other words, what’s inside the envelope.
However, what’s the first thing that your recipients will see first?
That’s right—the envelope itself.
Printing envelopes with your Xerox printer is a simple process. If you haven’t done it before, it won’t take you long to learn (and if you do, you might significantly cut the costs for your next mailer). Not only that, but printing envelopes in-house will give you plenty of customization options you might otherwise not have.
First, we’ll discuss how to print envelopes, then we’ll touch on a few marketing tips to make them the best they can be.
How to Print Envelopes With Your Xerox MFP
Since different Xerox printer models handle envelope printing differently, we can’t detail the steps for each model individually. We can, however, give you a handy little tip to quickly discover exactly how it’s done for your particular model:
- Fill out the “Search by Product” field on the official Xerox support page with your printer model.
- Select your model from the results.
- Use the search function again on the page for your model for the word “envelope.”
Regardless of your Xerox printer model, the key to getting great envelope prints is making sure that your printer has been configured correctly. It needs to know the size of the envelope and have its tray properly set up. These steps will be explained when you find envelope printing for your Xerox printer model using the method described above.
Now that you know how to print envelopes, let’s look at a few ways to make them the best they can be:
Tip #1 – Use Variable Data Printing
Variable data printing can be used for more than to input the recipient’s name and address; you can use it to customize anything else that appears on the envelope. Images, special messages, or discount codes can be customized and printed right on the envelope.
Tip #2 – Add a Splash of Color When Appropriate
In some scenarios, a plain white envelope is best. In others—and this largely depends on your industry and target audience—bright, vibrant colors can be excellent and effective eye-catchers. Take a look at our post about the importance of color printing for print marketing to learn more: Why Color Printing Converts: Neuromarketing, Visual Appeal, and Green Ketchup.
Tip #3 – Ditch the Outdated “Faux Mail” Strategy
Faux mail is mail that’s designed to look “official.” It may have big red letters saying something like “urgent” or “time sensitive account information” printed right on it.
Except it doesn’t include “account information” or anything “confidential.” If you’re in the B2B sphere, know that mail gatekeepers have gotten wise to this trick and worse, it violates the trust of the recipient. Consider how you feel when you get an email with a ridiculously deceptive subject line—you don’t want to instill that feeling in your recipients.
Envelopes, Brochures, and Flyers, Oh My! Learn More About Everything a Xerox MFP Can Do For Your Business
If you think some of these tips about envelope printing are impressive, just wait until you learn more about what a Xerox multifunction printer can do to help your business grow and stay up to date with modern technology trends.
If you’re new to all this, don’t worry—we’ve got you covered. Whether you take advantage of one of our specialized business solutions or if we come up with a plan together, it’s our job at Professional Document Solutions to help you discover the office equipment that’s right for your unique usage scenario.
Serving you in several convenient locations throughout Colorado, including in Fort Collins, Denver, Edwards, and Grand Junction, we’d love to start a conversation with you today. Already familiar with Xerox products and looking for a free, zero-hassle quote? We do that too.